As part of this role, I oversaw all areas of the creative process, including art direction and brand development, whilst maintaining a focus on the artist’s vision. As their representative, I accompany artist/s to promo and live engagements. Exploring artist collaborations, track features and keep an overview of fan interaction across channels. Assisting the artist manager with planning and implementation of global release campaigns. Creatively managing all aspects across EP/Album visual identity, digital content creation, and merchandising.
Artist Manager at Pagal Haina Records
(2020 - 2022)
Assisted the artist manager in the release of a compilation consisting of the band’s old music. The record was made available for purchase only on Bandcamp to encourage fans and listeners to support the music and art directly.
The F16s
Peter Cat Recording Co.
Assisted the artist manager in the 5 month campaign of three singles leading up to global release of the EP. Working closely with digital streaming platforms to promote the record and coordinating with the label and publicists overseas in the UK and USA.
Assisted the artist manager in the marketing and promotion of the album. Developed a crowdfunding campaign on the artist’s website as well as managed sales of the album on Bandcamp. All proceeds in the first 3 weeks of the release went towards COVID-19 Relief.
For employee reference, kindly contact the founder: lucy@pagalhaina.com
Shantanu Pandit
Lifafa
Assisted the artist manager in the 2-month campaign of three singles leading up to the global release of the album. I was involved in the campaign in the scope of social media management and artist’s website development.